It has been three years since Alexa came into the Indian market as a touch competitor to Google Voice assistant and since then it has tasted quite a bit of success as well. On this day, Puneesh Kumar, Country Leader for Alexa, Amazon India made some revelation as to in which direction Alexa will be moving forward in the Indian market. As per him, “Interactions on the smart assistant have grown more than 67 percent, and 85 percent of the PIN codes in India have purchased Echo smart speakers. Alexa’s footprint has expanded exponentially and 50 percent of India’s Alexa users are said to come from non-metro cities.“
He also stated that the company is working on bringing vernacular language support however, there is no confirmation on how it will be done in the future. The company has announced that to celebrate the three-year anniversary of Alexa, they will be offering heavy discounts on the best selling Echo devices and bundles on offer. The sale will begin on February 15 for Indian customers and will last for 24 hours on the Amazon India website.
He also added that “I can’t talk much about the language roadmap, so I can’t say which language will launch first or when will it launch. Her ability to speak back is limited to English and Hindi for now. Over time, we will consider what the right time is and which regional languages Alexa should be responding in. But, I think we are some time away from it.” The company is already extending the support to add more and more languages to the smart assistant.