When it comes to iOS 14, it has brought in some very interesting features for the iPhone users which have focused mostly on users’ privacy and how they can control the details that apps and advertisers access from them. After the same was announced by Apple, there has been a severe disagreement from companies like Facebook and others who have been running targeted ads on the user’s smartphone. There was a lot of discussion on the same and Facebook also mentioned that the feature will harm the advertising world badly.
If not allowed, the advertisers will not be able to track any user’s detail for targeted advertising. Facebook claims that Apple is doing so to remove any kind of competition on the iOS platform and App Store. At the same time, they also claim that it will only affect third-party companies while Apple will still be able to show relevant ads to iPhone users. Similarly, many companies are also supporting the new changes as a part of Apple’s transparency with the customers.