Instagram has been one of the most popular platforms for social media influencers and has also been one of the primary platforms for them to earn money. Today, Instagram has introduced a new way for creators to make money through their profile. The company is now rolling out a new feature of badges in Instagram Live, which will be initially available to around 50,000 Instagram creators. These badges can be directly purchased during the live video sessions by the viewers.
Buying these badges will make the fans stand out from the crowd and they could continue to show their support for the creator. It might not be a unique idea as monetization stands, since this feature or similar features are already available in Twitch, Youtube, and even Facebook Live. This could also be seen as a virtual tipping mechanism as seen on Youtube live videos and Twitch. It’s just that the tip will also provide them with a unique badge. Currently, there are three options for fans to purchase a badge. It would cost $0.99, $1.99, or $4.99.
It’s not just used to show a special badge and stand out from the crowd, but will also be used to unlock special features for them. Some of the features are placed on the creator’s list of badge holders and access to the special heart badge. It is also a great way for creators to see the list of fans that are creating them. Instagram will also start to temporarily match creator earnings from badge purchases during live videos, starting in November. Instagram will not be taking any revenue share right now but will happen later when the revenue expands.