Apple gains an advantage over Samsung in market sales due to iPhone 12 series.

The smartphone dominance battle between Samsung and Apple has been going on for years both companies have been open about it. Although Samsung has always had an upper hand in the market, being the biggest manufacturer, the iPhone has been able to gain quite an advantage after the launch of the iPhone 12 series. The iPhone 12 series is one of the most talked-about smartphones this year and also one of the best-selling smartphones for the company till now. 

According to a report by Gartner, Apple has emerged as the biggest smartphone brand in the world. As per the reports, Apple was able to ship almost more than 80 million iPhone 12 smartphones in the last quarter and the figure is more than any other brand in the market, including Samsung. The reports also reveal that it is the first time since 2016 that Apple has surpassed all the other smartphone brands. During the previous quarter, Apple saw a growth rate of 14.9% while 

Samsung saw a fall of 11.8%. 

So, it would be probably right to say that the sales of both iPhone 11 and 12 series for Apple have done quite well globally. As per the reports from Gartner, “The launch of the 5G iPhone 12 series helped Apple record double-digit growth in the fourth quarter of 2020.” Gartner also mentioned that the fall in sales for Samsung was due to the tough competition that the company had to face from regional smartphone vendors like Xiaomi, Oppo, and Vivo as these brands grew more aggressive in the global market.

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