Apple is using the TikTok platform for promoting iPhone 12 mini

When it comes to one of the most influential social media apps, there is no denying the fact that TikTok is one of the best among them. It is the reason why many companies have already used the platform to promote their services through many popular TikTok influencers. Now, Apple has joined the list and have been using TikTok influencers to promote their new iPhone 12 series. It has been more than six months since the company has created the account but, it is now that the account has been started to use in full force for iPhone 12. 

Apple has apparently commissioned promotional videos from the existing TikTok influencers. It happened last week when Apple added four new videos to the account, where each video is promoting the compact size of the iPhone 12 mini. All four videos use the same camera trickery to make large objects shrink, with the final trick being to shrink the iPhone 12 Pro down to the iPhone 12 mini. Apple currently has more than 376k followers and a similar number of likes. 

While it is proving to be an effective promotion for the company, the outgoing White House administration tried to ban TikTok in the US before legal challenges put a stop to that. A similar platform like TikTok has also been implemented in Youtube as Shorts, Instagram as Reels, and now also in Snapchat as Spotlight. Even if TikTok does not have a great future ahead, Apple would have a lot of other options to choose from.

Source9to5mac

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