Micromax to bring a lot of new products in the Indian market and provide tough competition for Chinese smartphone companies.

Micromax made an announcement a few days back, that it will be re-entering into the Indian smartwatch market again and this time it is going to launch a new smartphone with premium features and affordable prices. The new specs and images of the smartphone named it as Micromax IN. The move has been made at a time when the Indian government is looking for companies to shift to “Make in India” and “Atma Nirbhar Bharat“. 

The maximum volume of sales for the Indian smartphone market is under the Rs 10,000 range and the Rs 10k-15K range. It is one of the most aggressive ranges of price and Micromax will surely love to work their way around this area of focus. The Indian government has been trying to remove the dependence of the Indian market from Chinese manufacturing and products and providing PLI to companies like Micromax is a great way to do that. Micromz “IN” phones will be a part of the plan where the company is expecting to invest more than Rs 500 crores to develop and manufacture phones in India. 

Currently, they have two manufacturing units in India located in Bhiwadi and Hyderabad. As per the company, these plants can manufacture 2 million phones in a month. Micromax already has a big retail presence in the Indian market, which would allow them to get a boost in sales that is required when you come back to the market after a long time. It sure will be a great way for Micromax to go and everyone is expecting them to provide the information about their new smartphone.


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