Xiaomi has undoubtedly been one of the most successful smartphone companies in the world which have been able to gain a large chunk of the global market. Xiaomi first entered the Indian market with their smartphone Mi 3 and ever since then, Mi has been a brand that every household in the country knows for smartphones. Mi has been a brand for Xiaomi for almost 10 years now when they launched the Mi 1 and since then the brand has flourished ever since. The company has recently celebrated the 10th anniversary of Mi and has now decided to drop the brand name for the future.
Therefore, all the smartphones that came with the Mi branding, will now come with Xiaomi branding in the future. For example, the Mi 11 series will now be branded as Xiaomi 12 series in the future and it will be applicable for all smartphones with Mi branding. It has now officially been confirmed by Xiaomi through their spokesperson. The MI brand stood for mobile internet and mission impossible for Xiaomi and it was related to the smartphone segment that they were offering to the customers.
However, the company has landed into many other segments ever since like IoT products, lifestyle products, laptops, and a lot more. It is one of the primary reasons Xiaomi might have thought of leaving the brand name. However, the exact reason has still not been confirmed by Xiaomi. It will be interesting to see how the company replaces the Mi branding in every aspect.