Jio leads Series A Funding Of Mobile Gaming Startup Krikey

A new San Francisco-based Mobile Gaming startup Krikey, which has been backed up by Reliance Jio has been able to gather total funding of $22 million till now. The company is currently working on a new AR game for mobiles called “Yaatra“. Jio made a foray into AI and gaming on Wednesday leading the Series A funding of mobile gaming company Krikey. The game that is currently in development allows the users to play an action-adventure game to defeat the monster army. 

As per Krikey, “Using weapons such as the bow and arrow, chakra, lightning and fire bolts, players can battle through different levels of combat and puzzle games.” Since the game is being backed up by Jio and is being handled by Akash Ambani, he will be leading the division himself. He said, “Krikey will inspire a generation of Indians to embrace Augmented Reality. Our vision is to bring the best experiences from across the world to India and the introduction of Yaatra is a step in that direction. Augmented Reality gaming takes the user into a world of its own, and we invite every Jio and non-Jio user to experience AR through Yaatra.” 

The game will be made available for both iOS and Android users and the Jio users will get exclusive access to 3D avatars and tokens. It’s not just mobile gaming, but Reliance Jio has been trying to expand its reach in various streams like an acquisition of music streaming services like Saavn and Haptik, which is a startup that develops conversational platforms and virtual assistants.

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