Netflix to launch a new “shuffle play” feature this year

Netflix is without a doubt, one of the most popular online streaming platforms in the world and they have been trying to capture a large part of the market by being part of almost all types of streaming devices and services. Now, the company has been trying to add a lot of new features to its services for the last few years and one of them was the shuffle play, which they have been trying to develop. In case the users are struggling to find a show for themselves to watch and want a good recommendation from Netflix, then the new Shuffle feature will help them get the best show as per their choice and history. 

Netflix is finally launching the “Shuffle Play” feature for all users who like to watch what has been recommended by Netflix. Netflix also confirmed that it will roll out the feature globally during a Q4 investor interview on Tuesday. As per the official statement from COO and chief product officer Greg Peters. “Our members can basically indicate to us that they just want to skip browsing entirely, click one button, and we’ll pick a title for them just to instantly play.” 

The company has not yet announced any specific date for the feature launch but it is confirmed that it will arrive in the first half of this year. Ever since the feature was being developed in 2019, users started seeing a “Random Episode” label in their playback controls. Now, the feature will be rolled out with a new name and with some new features that the company is keeping a secret for now.

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