Apple has been trying to roll out its Apple TV on more devices lately so that they could increase the viewership in big numbers. They have been doing so for the last few months, where they are a part of many casting devices and Smart TV. In the same trend, now Sony will be rolling out Apple TV apps to all their Smart TV lineup which came in 2020, 2019, and selective models for 2018.
Sony brought the Apple TV app first in the X900H series of Smart TV and in the new firmware update v6.4960, Sony will be adding the app to all their Smart TVs. The firmware update to add the Apple TV app is currently available only in Europe and later will be added to the North American market. A few weeks or months later, we can also see a global rollout for the same.
However, there are a few Smart TVs from the eligible year 2019 like AG8, XG83, XG81, and XG80 models which will not receive the update and the new Apple TV app. Also, you can expect the update to arrive on the AF9/A9F and ZF9/Z9F models from 2018. Sony also confirmed that the Apple TV app on their platform supports 4K HDR and Dolby Atmos streaming on compatible hardware. The app will allow users to see the Apple TV content and content purchase through iTunes. Apple is slowly using the strategy to gain more users and viewership in other countries as well.