iOS 14 might hit Facebook’s business severely, and they are not happy about it.

Apple’s iOS 14 has been regarded as one of the most secure and best updates yet for Apple device users. The new version of iOS is more focused on users’ privacy and how their data and device are used by the different applications so that the user can be aware as to how their information is used. While the users are very happy with the new features, Facebook doesn’t seem to be happy about it. The new iOS 14 seems to be a problem for the business plan of Facebook and how it was planning to expand its base. 

Apple’s new feature will give users the choice to decide whether they can be tracked across apps using a unique identifier. The feature will provide a popup to the users, asking them to permit if they allow the app to track them. Since the decision remains in the hand of the user, the amount of data that Facebook collects is going to cut short by a lot. While the feature is meant to give users full control of the details an app can track, it will also affect the ad campaigns and effectiveness of ads for users. The same data was collected by the Social networking giant to make sure that relevant ads are placed for the user by tracking their location and other details. 

However, if a customer rejects the app from tracking, Facebook will not be able to do that. Facebook has already confirmed the fear of revenue reducing to 50% due to this feature for them and many app developers for Apple. A lot of experts have been appreciating the step taken by Apple, while the tech experts are looking out for more ways to make sure that the relevance of ads could be maintained.

Recent Articles

PUBG could return to India with JIO as a publishing partner.

After the ban on Chinese apps in India, one of the most popular apps that got affected was PUBG. Although the app...

Amazon Alexa hardware event is all set for September 24, with a lot of new launches.

Amazon is all set for the Amazon Alexa Hardware event on September 24,10:30 pm IST. During the annual event, the company is...

Xiaomi to launch Mi 10T Lite in India, along with Mi 10T and Mi 10T Pro smartphones.

After Xiaomi launched the new Mi 10 Ultra just for China, global smartphone users were expected a similar variant of the smartphone...

Restarting in iOS 14 resets the app to default Mail and Safari.

Ever since iOS has been made available to the devices, people have been trying to use all the new features that it...

A new bug in Mozilla Firefox allows hijacking nearby mobile browsers via WiFi.

Mozilla Firefox has been one of the most popular browsers for both mobile devices and computers, with the maximum emphasis on security...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay Updated - Get Tech News Updates to your Inbox.